Body shaming is universal; it happens everywhere across cultures to pretty much everyone at one time or another. It is especially levied against women, who are shamed for being too skinny, too fat, having body hair, being too sexy, being unfeminine and the list is endless.

We wanted to take a stance against body shaming, fat shaming and support the movement toward not only curvy-girl confidence, but towards feeling great about the skin that you’re in.

Jewelz, who is a model, fashionista,activist and the founder of the online movement, #BIGANDBLUNT – a positivity and confidence creator.

“I think that when people see this shoot, they should be open minded. You shouldn’t be seeing a size 24 or a size 2. You should just be seeing a person. And the things that you see me modelling with, they are stereotypes. They are things that have been brought into the world and have been said ‘hey, you need to change this’ or ‘this needs to be better’ or ‘you cant wear that with that’ or ‘you can’t do this unless you do that.’ Today, our shoot was about breaking all those molds and showing that you don’t have to be anybody except yourself to do whatever you want.” – Jewelz